Thinking of the example of applicability of nonmarket strategies in my field ... The first solution that comes in my mind is blogging. Being half-time journalist I follow the blogs of interesting people I could write about and other people in my field to explore what they have done and what do they think generally.
But what motivates people to blog? Blogs are the best way to share peer information and knowledge and get the backfeed. Most of what these people write about in blog is somehow related to their work. And they'll get their salary doing their job.
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