The law and rules are the most difficult part of the wide web. A great number of big enterprises are trying to figure out how to protect their products from spreading in Internet. And it seems a bit like a fight with windmills. The opportunities the digital world is offering, are greater than the monitoring.
How can companies pretect themselves from massive copying? It seems, that instead of enforcing the rules that are not followed, it is easier to go with the flow and be innovative somehow. I am not sure if the (copying) restrictions are justified anymore, because it is so easy to get the products in easier way without paying for them. And I'm quite sure that many people doesn't even understand at all that they are doing soething wrong. Therefore - a company should have some new way of protecting themselves at the very beginning.
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